Marketing Yourself in a Crisis: How to Sharpen Your Executive Value Proposition
Thursday, July 9, 2020
2:00 pm - 3:00 pm
After weeks of business closures and Zoom meetings, no one needs to tell us that we are managing in a crisis. As the economy seeks to reopen, we are all faced with marketing and selling ourselves and our services in an environment very different than it was just a few months ago.
In working on our own business and advising our clients, we have found that people are thriving who update their personal marketing and sales focus to fit the current market. This agile approach to marketing and selling is helping them to keep their jobs, get hired, and acquire new clients.
Whether you are leading a business, growing a business, or seeking your next role, Mitch Wienick and Eric Herrenkohl of Kelleher, now a part of AchieveNEXT, lead a practical discussion on how to sharpen your message and focus in this new environment. In this 60-minute Zoom based session they explain:
1. Steps for developing an executive value proposition.
2. Why a well-crafted value proposition works to differentiate you from your competitors.
3. How revising your value proposition may change how you are marketing and selling your services.
4. Why examining and revising your own value proposition helps you to get a greater return from your efforts in leading, delegating, and doing.
5. Why executives in transition should be revising their value propositions in this current crisis.
Eric Herrenkohl, Managing Director, AchieveNEXT Human Capital & Executive Coach, Kelleher
Eric brings 30 years of experience in retained executive search and consulting to his executive coaching work. He has worked with leaders from Aramark, Bank of America, Helzberg Diamonds, Nestle, New Balance, Northwestern Mutual Life, Mass Mutual, and mid-sized businesses across 50 industries.
Mitch Wienick, President, Kelleher Associates
At Kelleher Associates, Mitch is responsible for performance and business coaching of senior executives, corporate officers and board members, as well as counseling of executives in transition. Mitch’s executive coaching practice centers on executives in the areas of: Board management and relationships, Business strategy, Onboarding and assimilation, Interpersonal relationships, Organizational structure and dynamics, Team building and development.
Free for members
We invite guests to attend the many informational webinars on our robust calendar of events.
Guests/non-members receive their first 3 webinars for free, each webinar thereafter is $15.
To utilize one of your complimentary webinar passes, please contact the Beacon office at 215-393-3144 or email firstname.lastname@example.org