Converting Prospects Into Clients
Selling has changed
WHAT WE DO | As Professional Service Providers, we offer our services, ideas, insights and processes to our target audience in exchange for money, referrals, visibility or friendship.
SELLING HAS CHANGED | Today, our clients prefer to buy. They don’t want to be sold. The economic and demographic shifts of the last decade caused buyers of professional services to change how they buy services. And the way most professional services providers sell their services indicates that they haven’t got the message yet. They have failed to adjust their selling process. Are you one of the many? If so, you need to attend this session.
OUR TARGET AUDIENCE | They can be decision makers, influencers or professional colleagues. We seek to enroll them as advocates for our services (or products). Our success depends upon how well we “move” others to champion for us with those who matter most – the buyers of professional services.
GETTING PROSPECTS TO BUY WHAT WE ARE SELLING | When our marketing programs generate viable prospects, what’s our sales process to convert these leads into revenue-generating clients? The sales process of yesteryear is not the process that will sustain us moving forward.
In this engaging, interactive session, Beacon BUSINESS NETWORKING ROUNDTABLE Chair Charley Timmins will cover:
- A 3-Step method to increase the probability of converting ‘Prospects into Clients’
- Exactly how prospects have changed the selling process in the last decade
- The counter-productive selling habits your prospects are waiting for you to ‘break’
- Strategies and tactics for turning your brand reputation into new meaningful relationships—and a recurring source of revenue
- Learn the specifics of a proven 21st Century selling process
- Gain more control over your selling process
- Increase the probability of improving your conversion rate
- Minimize the influence of your competitors
Networking: 7:30 - 8:00
Intro: 8:00 - 8:15
Discussion: 8:15 – 10:00
Continental breakfast included with fee