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Professional Services - Accelerate Your Business by Taking a "Smarketing" Approach
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Members - $30, Guests - $35

When: Thursday, April 18, 2019
7:30 AM - 9:30 AM
Where: The Desmond
One Liberty Boulevard
Malvern, Pennsylvania  19355
United States
Contact: 215-393-3144

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Professional Services

Accelerate Your Business by Taking a 

"Smarketing" Approach


DATE:       Thursday, April 18, 2019

TIME:        7:30 AM - 9:30 AM

PLACE:   The Desmond Hotel, One Liberty Blvd., Malvern, PA


“SMarketing” is uniting the functions of sales and marketing, and aligning under one goal: to build your client base and grow revenue!


By getting away from the legacy sales process and implementing inbound, Careerminds, a 15-person company, doubled new revenue, decreased time to close by 90%, increased website traffic by 600%, increased lead flow by over 1000%, and became one of the highest trafficked HR websites, in just one year.


Why this matters

It’s a methodology that helps you sell the way your prospects want to buy, and helps you focus on the people who want to buy now. Inbound is a great supplement to networking.


In this 1-hour session, you’ll learn:

1.         How to commit to the inbound process

2.         How to develop content for each stage of the buyer's journey (so you know who, when, and how to attack)

3.         How to develop your tech stack to set you up for success

4.         What comes after you set up your inbound engine


Who should attend?

Small and medium-size business owners and executives looking to grow their business.


Why should you attend?

Setting up your inbound smarketing function will build your visibility for years to come!



Katie Lawrence

Katie is the VP of Sales and Client Success at Careerminds, an HR technology startup based in the Philadelphia area.

In her role, she oversees revenue functions, as well as collaborates with the marketing team to develop sales enablement, branding, and go to market strategy. Under her leadership, Careerminds client list and revenue has grown 30%-60% year over year, website traffic is up 900%+ and new sales are up 100% over 2017.

Katie lives in Ocean City, NJ with her husband and two pomapoo pups.  When not behind her desk, you can find her cheering on the Philadelphia Eagles, uncorking a new wine, running on the boardwalk, or planning her next vacation.



Guests are most welcome!


Members: $30

Guests: $35