Design Thinking 202
……a continuation of the January “A Primer on Design Thinking – Business Innovation Through Empathy”
Design Thinking may seem confusing… but it should not. You have likely heard about Design Thinking in the press, blogs, and podcasts but may unsure how it applies to your world.
Design Thinking is a framework and set of processes that has evolved out of the “designers toolkit” of delivery. Placing a focus on empathy and problem-led delivery, it marries human centered design with meaningful customer experiences to deliver more relevant, lasting business value. Design Thinking flies in the face of traditional solutionled delivery by answering the question of Why people need products and services, not How or Where. Rather than traditional product and solution methods that start with an end state in mind, Design Thinking revolves around empathy and focuses on the true understanding of an audience. Solutions are crafted in a creative, unencumbered approach that fulfills the audiences needs through iterative product delivery.
We will once again have Kip Wetzel, a Principal and Navigate Consulting, who will call on his years of experience applying design thinking in product management, enterprise strategy, and digital transformation roles. In addition to the presentation, Kip will facilitate some hands-on, application based learning for all participants.
Who Should Attend? Those Business Leaders Who Want To:
• Launch new, innovative solutions into the marketplace or their internal operations
• Prioritize a customer-first culture and delivery mindset
• Increase engagement with your target audience
• Foster alignment between product and tech teams
Date: April 12th 2018
Location: Corporate Interiors, 550 East Swedesford Rd., Suite 180, Wayne, PA 19087
(Location is about 2 miles from KOP mall off Route 202)
Time: 6:00 PM - 8:00 PM
Details: Beer, Wine, nonalcoholic beverages and light appetizers will be served.
Registration Fee: Beacon Members - $20, Guests - $25
Guests are most welcome. Please call us at 215- 393-3144 or email Maureen.email@example.com