“I got a lead! Now what?”…
Converting Leads Into Clients
DATE: Thursday, May 17, 2018
TIME: 7:30 - 10:00 am
WHERE: The Desmond Hotel, Malvern PA
SELLING HAS CHANGED!
As Professional Service Providers, we offer our services, ideas, insights and processes to our target audience in exchange for money, referrals, visibility or friendship.
Our target audience can be decision makers, influencers or professional colleagues. We seek to enroll them as advocates for our services (or products). Our success depends upon how well we “move” others to champion us with those who matter most – the buyers of professional services.
SELLING CHANGED? | Today, your clients prefer to buy. They don’t want to be sold. The economic and demographic shifts of the last decade caused buyers of professional services to change how they buy services. And way too many professional services providers didn’t get the message. They failed to keep up. Are you one of the many? If so, you need to attend.
CONVERTING LEADS | When your marketing programs generate viable prospects, what’s your process to convert these leads into revenue-generating clients? The sales process of yesteryear is not the process that will sustain us moving forward.
Come learn a painless way to increase your influence and get more clients.
In this engaging, interactive session, Beacon members Frank Rowe and Charley Timmins will cover:
- A 3-Step method (the Insight SellingTM model developed by the Rain Group of Boston, MA) to increase the probability of closing the sale
- Exactly how buyers (and buying) have changed in the last decade
- The unproductive selling habits your buyers are waiting for you to ‘break’
- Strategies and tactics for turning your expert reputation into new relationships—and a continuous stream of revenue
- Learn the specifics of a proven 21st Century selling process
- Gain more control over your selling process
- Increase the probability of improving your conversion rate
- Minimize the influence of your competitors
Delight your Buyers.
Give them a great buying experience.
Give them reasons to buy from you again…and again
Increase the certainty of your own success by registering now.
Members - $30, Guests - $40
Hot Buffet Breakfast Included!
Guests may register by calling Beacon at 215-393-3144
Frank is an executive leader and consultant with over twenty-five years of experience in the healthcare, professional services, telecommunications, investment banking, and nonprofit sectors.
As an entrepreneur and team builder, he is adept at improving organizational performance through a combination of management consulting, team building, and executive coaching.
His work with dozens of clients during his career (including Glaxo Smith Kline, AstraZeneca, Merck Millipore, UnitedHealthcare, MindBody, and The Bill and Melinda Gates Foundation) gives Frank a unique and valuable perspective on corporate initiatives tied to strategy, marketing, sales, executive leadership, team building, customer experience, and employee engagement.
Frank serves on the boards of several charitable organizations in the Philadelphia region.
Founding Principal/ Chief Movement Officer
Business owners, executives and professionals often wrestle with their own branding, positioning and marketing. Charley Timmins offers a third-party perspective, with a personal brand marketing process that uncovers what truly makes sales and marketers unique, distinctive and worthy of the opportunities they seek. And, don’t customers really select us for our differences - not our similarities to competitors?
Those seeking to make a difference professionally seek a referral to Charley’s King of Prussia-based boutique firm so he can to guide them to achieve genuine recognition for the value they create.
A core element of his mission is to help those who are technically very good at what they do, but struggle in telling and promoting their story clearly to those who need to know.
Charley partners with select groups of exceptional people (senior-level, rising and emerging talent, solopreneurs, consultants, coaches) to find their “authentic voice”, and develop a personal brand marketing strategy to amplify their distinctive message. Together they execute a plan to secure the next great opportunity - engagements that his clients are truly passionate about.
As the region’s only dual-Certified Personal Branding Strategist and Social Branding Analyst, Charley exhibits a laser focus for helping professionals, executives and small business people gain control of and build out their “special sauce” - by design, not by chance.
What fires him up about his work is helping clients discover what differentiates them and the potential value they offer their customers. His innovative, brand marketing methods help increase his clients’ chances to best position their company’s distinctive difference to secure engagements/contracts that really matter. Recommendations on LinkedIn (http://www.linkedin.com/in/charlestimmins) point to his drive for - and commitment to - his clients, as they share the remarkable impact Charley’s work has on their lives and their business success.
As one client posted, “Charley’s the guy you seek out when your “Plan A” isn’t working as expected...when you need traction. He’ll sort it out and suggest alternatives by the time the meeting ends.”
If you want to explore “What’s Next?” in your career or business, Charley welcomes a complimentary, confidential conversation.