Thursday, February 15, 2018
Market Intelligence – Know your Business Environment for Success
Join Marketing Guru John Patterson as he shows us how to read the market!
John is a Communications Executive and Corporate Reputation Thought Leader. He has extensive experience in industry and consulting with clients for Ernst and Young, Capgemini, Ketchum and others. He will talk about how big business tools can be used by smaller companies to better understand your business environment. You will hear about and come away with valuable take-aways like:
· Reviewing changes in business environment;
· SWOT analysis Market analysis tools and techniques
· How is my target market changing?
· What new markets might I serve? Ensuring product and market fit
· Product and service assessment
· Value proposition canvas
Don’t miss this important session!
Members - $20, Guests - $25
Guests may register by calling Beacon at 215-393-3144