Lynn Hoban is an accomplished marketing professional, with 25 years of progressive experience. She has worked on more than 50 client businesses spanning many categories including consumer retail, professional services, healthcare, education, hospitality and non-profit. Lynn’s greatest strength is her ability to get things done and to make things happen. Lynn is a leader and an innovator with outstanding interpersonal skills and a strong desire to help others succeed.
In Lynn’s current position as VP of Marketing for OTS Holdings, Lynn established the marketing function for the company from scratch. OTS Holdings is a national staffing company with Light Industrial, Property Management and Human Resource Outsourcing divisions. The firm has doubled in revenue and FTE headcount within the last five years. Lynn led the creation and deployment of the firm’s corporate identity and value proposition. She also landed a $2MM new Light Industrial staffing services account in her first year on the job.
In Lynn’s previous role as VP of Marketing for Rita’s Franchise Company, Lynn raised $2.5MM for Alex’s Lemonade Stand. She led the team that invented Rita’s Swedish Fish Italian Ice. Lynn founded Rita’s online Birthday Club and established Rita’s Social Networking Department. She helped the franchise grow from 250 to 550 stores during her tenure.
Prior to Lynn’s client-side leadership roles, she spent 20 years in the advertising world at well-respected full service marketing communications agencies including Earle Palmer Brown and The STAR Group.
Lynn has also volunteered her time and talents to a number of worthy causes including Temple University’s Innovation & Entrepreneur Institute, BYOBB Mentor Program, United Way of Greater Philadelphia and Southern New Jersey’s Communications Committee and The Camden Area Health Education Center where she served as a board member for 3 years.