Business Networking Roundtable #13
Hosted by Mark Iorio and Al Cini
BCAT Partners, LLC
Monday, January 30, 2017
9:30 am - 12:00 pm
(Thanks to the Courtesy of Jerry Hampton)
2 Springside Road
Mt. Holly, NJ 08060
BTW| Registration ends at the close of business
on January 25th!
Mark and Al are hosting 12 GPSEG/Beacon members for a morning continental breakfast meeting at Primepoint in Mount Holly, NJ (address above).
(Mark and Al ask that you review the information below and register.)
As the Hosts, Mark and Al will introduce all the participants to the story behind their Brand and Culture Alignment Toolkit (BCAT), which consists of instruments that measure and map the shared perception of a team's brand and culture, and methods that apply this information to enhance organizational performance and accelerate results.
BCAT Partners, LLC
As a participant, you also will share the story of your business – strategy, target clients, business development techniques, etc. As a participant, you get the opportunity to develop 12 new “Brand Ambassadors” - each with a clear understanding of the value proposition of your business.
The BCAT Story
The Importance of Aligning Brand and Culture
“The First Step in Learning to Walk Your Talk”
In the book Measuring Brand Communications ROI by Don E. Schultz & Jeffrey S. Walter, CEO Juliet Williams states that "Up to 40% of an organization's marketing and communications dollars can be either wasted or destroyed when the internal marketing and communication programs don't support or align with the external marketing and communication program".
In addition to explaining the root cause of this "wasteful" and "destructive" misalignment, Mark and Al will explain how you can solve it for yourself and your people. You'll all be invited to participate in a round of "BCAT: The Home Game." Participants will leave with a revealing portrait of their group's Brand and Culture that can help them find fresh answers to the business-critical BNR questions listed below.
WHO SHOULD ATTEND?
Mark and Al welcome all GPSEG/Beacon members.
GUIDELINES FOR PARTICIPANTS
A Business Networking Roundtable (BNR) event is a Member business-focused event designed to enable Members to share information about their business with other Members and for participants to learn about other Member businesses in a focused and moderated setting. The Business Networking Roundtable events are for Members who are in business and who wish to do business with other GPSEG Member businesses.
The purpose of the meeting is business networking and designed to be a better way to learn more in-depth knowledge about other Member’s businesses with whom participants may want to engage, collaborate and or recommend to their business network.
Instead of the usual 30 second “elevator pitch” participants will be given 3 minutes to answer the following questions which will help others understand their business and what it is that they are looking for:
1. What is your business?
2. What makes you different?
3. Who is your ideal client?
4. What is a good referral for you?
Participants will also be able to participate in a 20-minute discussion of a business challenge or topic of the Host’s choosing. Best practices, suggestions, experiences will be shared.
Participants will be principals, owners, partners or representatives of a GPSEG Member business. There is no limit to the size of the Member business. While many GPSEG Members are in transition and considering starting their own business, Business Networking Roundtable events may be attended ONLY by Members who have a recognized (registered) business entity. Participants will:
- Register for a specific Business Networking Roundtable event through the GPSEG website.
- Agree to the meeting guidelines and strictly adhere to them.
- Come to the meeting prepared to answer the 4 questions below for their Business.
- Act in good faith to support other Participants by providing assistance with contacts and or referrals as appropriate.
- Be members of the BNR Group that is maintained on the Causeway site.
Be on time and stay through the end.
- Follow the directions of the Facilitator and stay within the time allotted.
- Extend professional courtesy to others by refraining from using phones, working on computers (other than taking notes) or texting during the meeting.
- Every effort should be made to avoid distracting other Participants during the meeting.
- Act ethically and in good faith with information and content of discussions that may take place during the meeting. Agree not to share information disclosed with Participants competitors.
- Follow up on commitments made to others during the meeting.