Business Networking Roundtable #10
Hosted by Gerry Lantz
Wednesday, November 9, 2016
9:30 am - 12:00 pm
Tactix Real Estate Advisors, LLC
150 N. Radnor Chester Road
Radnor, PA 19087
BTW| Registration ends at the close of business
on Wednesday November 3rd!
Gerry is hosting 12 GPSEG members for a morning continental breakfast meeting at the Radnor Financial center in Radnor (off the Blue Route).
(Gerry asks that you review the information below and register.)
As the Host, Gerry will introduce all the participants to the story behind his firm –
Stories that Work.
As a participant, you also will share the story of your business – strategy, target clients, business development techniques, etc. As a participant, you get the opportunity to develop 12 new “Brand Ambassadors” - each with a clear understanding of the value proposition of your business.
In addition, he’ll ask each participant to offer their ideas, insights and wisdom relative to his Challenge Question:
“How should I approach raising my typical project fees from $8K-$15K to $25-$75 and beyond. My rationale is quite simple - a great brand is an ever-growing asset. If nurtured properly, it is ultimately worth millions!”
So I seek the advice of the participants relative to how to best build awareness/referrals to bigger ticket clients.”
OVERVIEW OF STORIES THAT WORK (in Gerry’s own words)
I believe every brand has a story to tell. An actual story that only it can tell. As with any good story, I ask marketers "For what does your brand fight?" And why?
Most B2B brands are trapped in same-old, same-old generic lists of features and benefits. I help brands discover their unique, powerful stories and tell it in language hat is fresh to the category.
Stories That Work uses a 5-Step story-based process with clients to deliver their unique story: BrandStory Audit, Competitive BrandStory Analysis, Brand Values Identification, BrandStory Communications Guide, and BrandStory Activation.
The resulting BrandStory becomes the basis for all communications: brand naming, tagline, digital and traditional media content, sales literature, trade shows, collateral of all types, PR, etc.
WHO SHOULD ATTEND?
Gerry welcomes all GPSEG members.
However, his ideal participants are
· management and sales consultants,
· board and advisory board members to B2B companies,
· marketing communication/design/PR agency owners, and
· executives leading small to mid-sized businesses.
GUIDELINES FOR PARTICIPANTS
A Business Networking Roundtable (BNR) event is a Member business-focused event designed to enable Members to share information about their business with other Members and for participants to learn about other Member businesses in a focused and moderated setting. The Business Networking Roundtable events are for Members who are in business and who wish to do business with other GPSEG Member businesses.
The purpose of the meeting is business networking and designed to be a better way to learn more in-depth knowledge about other Member’s businesses with whom participants may want to engage, collaborate and or recommend to their business network.
Instead of the usual 30 second “elevator pitch” participants will be given 3 minutes to answer the following questions which will help others understand their business and what it is that they are looking for:
1. What is your business?
2. What makes you different?
3. Who is your ideal client?
4. What is a good referral for you?
Participants will also be able to participate in a 20-minute discussion of a business challenge or topic of the Host’s choosing. Best practices, suggestions, experiences will be shared.
Participants will be principals, owners, partners or representatives of a GPSEG Member business. There is no limit to the size of the Member business. While many GPSEG Members are in transition and considering starting their own business, Business Networking Roundtable events may be attended ONLY by Members who have a recognized (registered) business entity. Participants will:
- Register for a specific Business Networking Roundtable event through the GPSEG website.
- Agree to the meeting guidelines and strictly adhere to them.
- Come to the meeting prepared to answer the 4 questions below for their Business.
- Act in good faith to support other Participants by providing assistance with contacts and or referrals as appropriate.
- Be members of the BNR Group that is maintained on the Causeway site.
Be on time and stay through the end.
- Follow the directions of the Facilitator and stay within the time allotted.
- Extend professional courtesy to others by refraining from using phones, working on computers (other than taking notes) or texting during the meeting.
- Every effort should be made to avoid distracting other Participants during the meeting.
- Act ethically and in good faith with information and content of discussions that may take place during the meeting. Agree not to share information disclosed with Participants competitors.
- Follow up on commitments made to others during the meeting.