Preventing the Clash of Cultures
A Closer Look at Mergers & Acquisitions
Clash of cultures can be extremely costly. We all know that some mergers go extremely smoothly, while others can be rough and end up being very costly. Ever wonder what the largest contributing factor is?
When preplanning a merger, a key item is understanding how the two corporate cultures will meld or clash. By understanding what works and what doesn’t, preplanning will allow you to take the best from both corporate cultures and create one that will make things go smoothly during this hectic time.
The simple recipe is to create brand profiles of both companies and then pick and choose what will make the new joint entity stronger. This updated brand profile will help you minimize conflicts and help create a new stronger corporate culture. By managing the internal and external brand, the merger process becomes smoother, more productive and can even open doors to exciting new opportunities.
CEO at RedKnight
Gudmundur “Gummi” Sigurdarson
Internal Brand Specialist
DATE: Thursday, September 28, 2017
PLACE: Manufacturer's Country Club - Ft. Washington, PA
TIME: 7:30 AM - 10:00 AM
Members - $32, Guests - $40
Hot Buffet Breakfast Included!
Guests are welcome and may register by calling Beacon at 215-393-3144